Blog · 21 April 2026
Keeping Journey Maps Honest After Launch
Signals that your map no longer matches how people move through the product.
Feature launches, pricing tests, and seasonal campaigns age a journey map quickly. Watch for rising “other” buckets, stakeholders inventing unofficial stage names, and scorecards that nobody opens.
A light monthly refresh—confirm stages, prune unused branches, update owners—keeps language shared across product, growth, and support.
Refresh is not a full rebuild. Protect the stages that still drive decisions, and only add new ones when a new decision needs them.