Blog

Field notes on mapping journeys from application analytics—methods, local patterns, and maintenance habits.

7 October 2025

Name the Stages Before You Draw the Screens

Why journey maps fail when stages are invented after the wireframes are already locked.

13 December 2025

How local channel mix and device habits create journey forks that averages never show.

8 February 2026

A short practice for turning funnel cliffs into decisions people can own.

21 April 2026

Signals that your map no longer matches how people move through the product.